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How (and why) to stay optimistic when it feels like the environment is falling apart

Humans love optimism. It’s a no-brainer – optimism makes us feel good and wanting more. This attraction has deep neurological roots that affect both our brain functions and how we process new information.

New research outlines steps to usefully combine optimism with pessimism when talking about environmental conservation.

[Read more about How (and why) to stay optimistic when it feels like the environment is falling apart]

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